Seems like this and the WSJ story earlier today on Microsoft’s launch of new Windows Media Connect/Media Center software are related…the news company intends to offer a video news service to consumers in a move that marks a significant shift in its corporate strategy, according to Guardian.
The Reuters Channel will be the first news service available on a new media centre service launched by Microsoft…The news channel will be supported by advertising.
“We have ambitions to do more in the direct-to-consumer market,” Reuters CEO Tom Glocer told the Guardian…
Executives believe the company has consistently missed golden opportunities for a direct consumer service. It sold its news to the start-up CNN, for instance, rather than setting up its own TV service. It did the same thing for Yahoo on the internet many years later.
The idea is to focus less on syndication (see related links below), and try and build own brands through more-focused partnerships…
Related:
– Reuters.com’s Pitch to Consumers
– Reuters to Restrict Online Business News
– Reuters’ Rationale
– Reuters CEO On The Future
– Reuters Raw Video To Remain Free for Now
– AP’s Enjoying Reuters Fallout
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