UK’s free tabloid Metro has launched an online music service called Metrotunes, aimed at what it calls “urbanites”.
The service has been developed in association with music marketing firm Affinity Music, in which the ad agency Bartle Bogle Hegarty has a stake. Affinity will be working in partnership with 7Digital Media, which will be managing the technology behind the site.
Tracks from Metrotunes can be purchased using a mobile phone via SMS as well as with a credit card. The service also supports the AAC Mac and iPod format on selected tracks.
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