The global mobile commerce market excluding mobile entertainment, will become a $40bn industry by 2009, fuelled by a growth in micropayment volumes, according to a new study from Juniper Research.
Large numbers of small payments will make up the vast majority of sales via mobile phones, with the average Western European making approximately 28 transactions a year via the mobile phone by 2009. The average cost of each transaction in 2009 in Western Europe is expected to be worth approximately $3.
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