2024 – A Media Odyssey

A long story in latest Media Week magazine in UK, about the future of, what else, media…a great read…

Dr Patrick Dixon, the futurist behind the website globalchange.com, said: “We’ll have become totally interactive, the age of mass consumption will be dead and the digital audiences will be one, the individual…Companies that are successful will be providing information rather than advertising, sent at the precise point of greatest interest.”

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