Yahoo Rolls Out Test of Personalized Search

Everyone’s entering the personalized search game: Amazon.com’s A9, AskJeeves, and now Yahoo… Called My Yahoo Search, the test service aims to help users better find, manage and share search engine results.

Among other things, the new service enables users to save Web pages that they can later search or share with friends. The service also enables users to block “search spam,” or certain search results that the user doesn’t deem valuable.

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