Micropayments Over Last Year: Survey

A survey released by micropayment vendor Peppercoin in association with Ipsos-Insight found that more than 14 million Americans ages 12 and older have purchased digital content for less than $2 in the past year. This represents an increase of over 10 million Americans since October 2003. Additionally, the survey found that more than an estimated 37 million Americans are willing to use credit, debit or charge cards for purchases of $5 or less.

Approximately 10 percent of those purchasing items for less than $2 online in the past year did so from five or more sites. This percentage has more than doubled since October 2003.

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