MTV Plans Direct Portal To Sidestep Mobile Operators

Tons of activity in the operator-independent mobile content portals in UK…MTV has become the latest big name to sidestep mobile operator portals by planning its own..
The WAP-based service will be promoted via MTV’s TV channels. It follows similar moves for standalone services from TV production giants Endemol and Celador…
The launch is MTV’s first step into direct mobile content portals and is the precursor to the launch of a full Java portal.

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