Don Katz: Thoughts on the Spoken Word

Audible CEO Don Katz, in ContentNext series: “The marketplace in words dwarfs the sexier realm of music or movies…and Audible’s “business drivers” seek to “leverage” the frustrating absence of time most people have to consume the words they want or need. We turn down time into productive time, entertaining time, time for learning, and time to experience the somewhat Freudian pleasures of being read to.”

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