Swisscom Buys Share in Cinetrade To Boost Multimedia

Switzerland’s leading telco Swisscom has bought a 49 per cent stake in Swiss media content firm Cinetrade for an undisclosed price. The deal gives Swisscom access to much-needed content and distribution channels.

It also comes shortly after the company unveiled plans to pipe TV into customers’ living rooms via the telephone line, in collaboration with Microsoft.

More details here

Related: Microsoft TV Steps Out Of Lab

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