MLB To Launch 99 Cents Video Download Store

The 99-cent meme is going beyond music…AOL/Movielink have tried a promo for 99 cent movies before..now MLB Advanced Media, the interactive arm of MLB, is launching a 99 cents clips download store, BW reports…

Update: The MLB Minivision service is online now…

MLB’s own story: “MLB.com’s video crew will edit and make available a wide variety of selected highlights on a nightly basis.”

The service will launch with about 200 clips from the entire season, lasting several minutes each. They can be purchased at Mlb.com and then downloaded into a PDA or a cell phone so fans can watch highlights on the move…

Another offering will be a 99-cent audio wrapup of the day’s games, a clip that can be downloaded to MP3 players.

The DRM will allow fans to download the clip only once into a portable device. The file can’t be swapped to another device.

Related:

MLB’s Batting Wireless

MLB To Distribute Through MSFT, AOL

MLB.com To IPO In October?

Nokia Pitches Baseball To Phones

MLB and The Melding of Sports And Technology

MLB Downloads Allow Sharing And Burning

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