The 99-cent meme is going beyond music…AOL/Movielink have tried a promo for 99 cent movies before..now MLB Advanced Media, the interactive arm of MLB, is launching a 99 cents clips download store, BW reports…
Update: The MLB Minivision service is online now…
MLB’s own story: “MLB.com’s video crew will edit and make available a wide variety of selected highlights on a nightly basis.”
The service will launch with about 200 clips from the entire season, lasting several minutes each. They can be purchased at Mlb.com and then downloaded into a PDA or a cell phone so fans can watch highlights on the move…
Another offering will be a 99-cent audio wrapup of the day’s games, a clip that can be downloaded to MP3 players.
The DRM will allow fans to download the clip only once into a portable device. The file can’t be swapped to another device.
Related:
– MLB’s Batting Wireless
– MLB To Distribute Through MSFT, AOL
– MLB.com To IPO In October?
– Nokia Pitches Baseball To Phones
– MLB and The Melding of Sports And Technology
– MLB Downloads Allow Sharing And Burning
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