Mattel Shows Kids’ Personal Media Player

(reg. req.) Mattel is launching a handheld personal media player targeted to 8-year-old to 12-year-old “tweens”… The battery-operated “Juice Box” device plays Mattel-provided prerecorded videos stored on removable flash-memory cards, doubles as a digital picture viewer, and stores MP3 music transferred from a PC.

Juice Box is targeted to kids who are interested in iPods but whose parents balk at the prices of iPods or personal media players based on the Microsoft platform, the company said…

Also read: “Mattel’s got Juice

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