The 18 to 34 Year-Old Media Consumer

OPA does a detailed study on the demographic…Online media rate highly in head to head comparisons with offline media across all age groups. For example, 97% believe online is the same or better than magazines for finding information about products and music. In addition, 83% say reading a story on the Internet is the same or better than reading one in a newspaper, and 67% say that watching a short video clip online is the same or better than watching highlights on television. Longer-format videos compare less favorably online, with 63% sill believing that television is better for watching longer video programming.

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