Blog Post

Can IM Morph Into ‘Instant Music’?

News.com has an interesting take: most of the digital music providers, now that the likes of Yahoo, MSN and AOL are in it, are looking at IM as a conduit to pipe music, and help in sharing playlists etc…

Yahoo already does it through its Launch radio, which is integrated into its new version of Yahoo IM…

The addition of digital music features illustrates IM’s transformation over the years from a simple text-based chatting tool to a control panel for multimedia applications, the story goes on ti say…

I’ve been publicly skeptical on these moves…in an InternetNews.com story, I said: “The timing is right to try to push content into IM. I’m not too sure if consumers will like it but that’s just the way media companies think,” said Rafat Ali, publisher of the PaidContent.org blog. “Any communications tool becomes a place to push content. That has happened with e-mail and cell phones and it’s now happening with IM.” I still am..