Screen Dreams In VOD, But Profits?

A long story about online VOD in Europe…the MLB.tv online service for expatriates, T-Online’s service in Germany, Italy’s e.Biscom movie/video service, France Telecom’s TV and VOD channels over DSL, and the list goes on…

But some analysts believe the payoff won’t come for years — if ever. Right now, Mark Schroder, head of content marketing at T-Online, estimates that, on a good weekend, about 1,000 T-Online Vision subscribers download a film. Hellen Omwando, an analyst at Forrester Research, says that the pool is simply too small to support any big fish…

Omwando estimates that phone companies offering VOD over DSL currently lose 2,666 Euros a year per customer.

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