Online Advertising: The State of Play

A detailed state-of-the market story on the UK online ad market…”What happens, in a few years time, when the ordinary person thinks of looking at PPC/keyword ads before they think of opening their local classified newspaper? It will take society some time – but punters already search online before they reach for an encyclopaedia, and that’s after 10 years. What will they do in the next five?”

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