Blog Post

Hip-hop rings put ‘bling’ in cell phones

Hip hop ringtones are hot, as you know: US operator Sprint has begun selling clips of songs for cell phones from artists such as Rockwilder, Souldiggaz and Jay Dee. The ring tones cost $2.50 each. Lagardere Active North America, a subsidiary of European mobile content provider Lagardere SCA, is supplying the ring tones to Sprint.