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Cell phone video gets real

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Technical advances shown last week at the International Broadcasting Convention (IBC) in Amsterdam, have turned mobile TV on cell phones from a harebrained scheme to a sure thing sometime within the next 18 months.
Besides the acceleration of technology, a key breakthrough that may finally get broadcasters out of the house was conceptual: the consensus among developers that mobile TV requires a different form factor and content composed of clips, teasers, samples and interactive Internet links, rather than a movie, a sitcom or even a 10-minute music video.