Time To Market For Mobile Content

(reg. req.) Same story as below, but an important enough point to mention separately….the “time to market” issue in mobile content is becoming an increasingly crucial issue, especially for ringtones and games….as T-Mobile’s Graham Thomas explains, the company has recently established a Java specification programme, put in place to allow its content providers to verify their own content. While waiting for a consensus approach from the industry, this has proved useful, says Thomas, in cutting the time to market for content; a key element in establishing a credible content offering. Games in particular can be slow to market because of the handset diversity issue.
Time to market is becoming more of a problem in terms of music offerings as well. While mono- and polyphonic ringtones can be brought to market “in a matter of days,” the advent of realtones is slowing the process as the number of players in the value chain increases. “We as an industry have to work together to ensure we can get to market quickly. Time is key, we have to speed things up,” stresses Thomas.

Comments have been disabled for this post