Are You Content With Your Content?

Jerry Roest, CEO of mobile music recognition company Shazam Entertainment writes about making mobile content genuinely interactive…”What is missing from current content creation strategy is the idea of developing entertainment content, such as music and games, which offers genuine interaction….what’s more interesting, is to view wireless content provision as an entirely new market, and to develop new applications and offerings that are specifically designed to exploit the unique opportunities presented by the wireless market.”

Comments have been disabled for this post