A story which gains relevance in light of Yahoo’s buyout of Musicmatch: Amid all the flap over music downloading in recent months, few have noticed a mounting tussle over another part of the online music market: entertainment in the form of radio, videos, artist interviews and concerts.
Think of it the fight to be the MTV of online…AOL Music pulled in 17.5 million unique users in July, according to ComScore..Yahoo, the new market leader, played to an audience that was 43 percent larger than AOL’s that month, an estimated 25.1 million.
AOL Music must build on its strengths, like the broadcasts of as many as three or four studio performances a week, called Sessions@AOL. In contrast, Yahoo offers at most one a month. In addition, AOL Music produces special concerts for broadband users.
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