MTV2, Cox Tie Up For Local Sites

mtv2.gif(I thought MTV2 already had some sort of a tie-up with Cox, but seems it was local and now it has rolled out to 12 Cox locations nationwide…) MTV2, the 24-hour cable music channel (you know, the one that really plays music), has tied up with Cox Communications to localize the TV channel and online experience for Cox cable and Internet customers…The local, customized version of MTV2 will feature a combination of local video, local crawls and local concert calendars. Online, MTV2 will create and maintain the local Web sites that are accessed through the Cox.net sites at music.cox.net.

The idea is to use all the MTV2 content to promote Cox high speed Internet subscriptions, and vice versa…

MTV2 did a similar promo with Insight Communications last year…

Related: MTV2 Launches Local Websites To Drive Local Broadcast Channels

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