More on Verizon’s Content Plans

Well, I mentioned yesterday it was hiring for its VOD/PPV/IP-TV projects related to Verizon’s FTTP plans…it has now appointed Terry Denson, former VP of programming for Insight Communications, to manage entertainment content and marketing strategies.

As VP of video programming and content marketing and strategy for Verizon, Denson will guide video product packaging, pricing and marketing strategies; video content acquisition and distribution agreements; and customer education, acquisition and retention planning.

Verizon has begun an aggressive program to deliver broadband services over optical fiber directly to homes and businesses, and expects to pass 1 million homes by year-end and an additional 2 million homes next year. The first community with Verizon’s Fios broadband service is Keller, Tex., and work has begun in Florida and California on FTTP installations, as wel

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