Bite of the A9

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Watch Out Google! Amazon Gets Search, warns John Battelle in his most recent dispatch from the front lines of war over Search.

What’s next for Amazon? The answer might be found at, Amazon’s search service. While it’s been in beta for months, A9 officially goes live today with a major upgrade, and could well become a one-stop search platform that offers interesting commercial possibilities that have the potential to trump traditional search players. A9’s creator Udi Manber. gave me a sneak preview of on Monday (as he did when A9 went into beta, see here), and I came away convinced that he has raised the bar for innovation in search.

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Isn’t A9 just funnelling Google search results? Or am I missing something here? What is there for Google to watch out?

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