Sun UK To Cut Back Web Due To Cannibalization Fears

(reg. req.) UK’s biggest tabloid (and one of the biggest websites in UK) The Sun has decided to scale back its online operations, as parent News International attempts to halt the paper’s falling circulation.

A survey commissioned by managers at the newspaper found that it was losing about 90,000 readers a day to its website, which offers the same content as the paper but free of charge.

They now plan to remove most of the editorial–along with the famous Page Three–from the website and replace it with story samples designed to entice readers to go out and buy the paper.

The news comes days after the company decided to ramp up its wireless operations: it is drawing up plans to launch a downloadable mobile Java version of the newspaper..of oucrse, there’re heavy profits in such an operation, as these are paid services.

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