Sorrent and Fox Sports Launch New Football Info Service; Games

Mobile gaming developer Sorrent and Fox Sports Interactive Media have launched new wireless information and gaming suite aimed at football fanatics.
A new sports data service, dubbed FOX Sports Mobile, sends subscribers live updates including news, scores, standings and bookmaker’s odds for all major professional and college sports. In addition, the Game Trax feature delivers graphical play-by-play action for games in progress.
Also notable about the FOX Sports suite, which is available via Java and BREW handsets, is that Sorrent contracted the advertising firm of Duncan/Channon to create a 30-second TV spot promoting the package.

Comments have been disabled for this post