Blog Post

Music’s Upfront

This is a big step for the music industry, and a way for them to get alternate reveues, as their main revenue channels dwindle…

In what is being billed as an annual event, the record industry, for the first time, will hold upfront presentations next week before an audience that will include executives from many of corporate America’s largest companies.

ome of the corporations that plan to attend are Motorola, Proctor & Gamble, Pepsi and Verizon Wireless.