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ntl and O2 to trial TV to mobiles

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The first ever UK user trial a multi-channel TV to mobile phones is set to launch in spring next year. The usability trial is being conducted by telco NTL and operator O2 and will start with nine broadcast transmitters covering the areas in and around Oxford.
500 customers will be supplied with a multimedia mobile phone with a built-in digital TV receiver. The testers will then be able to watch 16 TV channels covering the whole spectrum of different tastes – from sport to cartoons, comedy to news.
Guardian: (reg. req.) O2 insists the idea will not compromise its own plans for third-generation mobile services, the licence which cost it billions of pounds at the height of the dotcom boom