Newspapers Pursue E-Commerce

(sub. req.): Online newspapers are begining to embrace e-commerce through their sites, but their entrance onto the commerce stage is off to a rocky start. Some have found success with auctions, while others see greater potential in classifieds.

The industry agrees that papers must have a strong presence online as readers spend more time on the Internet, but debates both readers’ interest in local papers as online shopping destinations and whether such transactions can be profitable for newspapers.

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