New Mobile Marketing Firm Targets Young Users

Advertising executives Jim Hood and Wes Bray announced the formation of HipCricket , a wireless marketing and event company targeting young mobile-phone users.
The new company is currently running a national “Emmys Trivia Challenge” for the Academy of Arts & Sciences, encouraging fans to answer trivia questions during the next 10 days leading up to the awards show’s Sept. 19 broadcast.

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