MLB’s Content In China, Taiwan

On mobiles, where else…MLB Advanced Media has entered into a non-exclusive licensing agreement with ELTA, a major mobile content provider in Taiwan, for its wireless distribution initiative in the territories of China and Taiwan.
ELTA will create a co-branded web page in the Chinese language on ELTA’s existing website: http://www.hitoclub.com. The agreement runs through the end of the 2005 season.

Comments have been disabled for this post