Football Clubs Embrace Mobile Companies With Open Arms

:(reg. req.): In Europe, phone companies are signing partnerships with football clubs offering a wide range of services as 3G develops.
But why? Simple: “The starting point is a belief in the power of football as a social currency…Mobile phone companies facing near market saturation are having to find new ways to win customers from rival networks, or extract more revenue from existing ones. They are on the look-out for communities of consumers rather than individuals because of the inevitable cost advantages of one-to-many over one-to-one communication.”

Well put…great story…

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