Fantasy Sports Lures AOL, Electronic Arts

(sub. req.): WSJ discovers fantasy sports…big money spinner online. This year’s new entrants include AOL, and Electronic Arts, the largest maker of videogames.

AOL’s entry indicates that fantasy sports have moved beyond die-hard fans to a general audience…Electronic Arts hopes to someday link fantasy sports with its videogames, so that users could access leagues through Internet-connected videogame consoles.

ESPN, which airs some NFL games, also says it plans to integrate fantasy elements into the videogames it produces.

Comments have been disabled for this post