UK 3G operator 3 is finally opening up its content walls, and reversing it closed strategy (which it was defending until very recently)…content owners will finally be able to sell content such as ringtones and Java games delivered via an SMS shortcode to 3 subscribers.
Reverse SMS and SMS-based buying is the most popular method of buying mbile content in UK & Europe, and 3 was an anamoly.
For 3, access would be given to all 12 connected aggregators by year-end, with this being extended to smaller providers from 2005.
Related:
— 3 Rules out offering open mobile Internet services
— 3 UK Benefits From Football
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