A very interesting research released by Poynter Institute…using eye-tracking techniques, the study attempts to answer the enternal questions: Is homepage layout effective? … What effect do blurbs on the homepage have compared to headlines? … When is multimedia appropriate? … Are ads placed where they will be seen by the audience?
From a direct revenue perspective, you might want to read the oberservations on online advertising. Interesting this: The text ads had the highest viewing of all ads on all of our homepages, by far.
Some interesting innovation in eye-tracking research:
The whole research study is here…
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