TV’s Audience of One

(reg. req.): A long story in LAT about the changing landscape of TV, post DVRs and Tivo…

“Mass media doesn’t exist anymore,” says Paul Saffo, a director at the Institute for the Future. “Instead we have personal media. Increasingly, people fill their information space with only what they want to see — things that reinforce their worldview. Take away channel surfing, and you never have to see anything that you don’t choose to see.”

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