Poindexter Gets $8 Million Venture Backing

Online behavioral ad targeting company Poindexter Systems has closed an $8 million venture capital financing round.

The financing, led by new investors Blue Chip Venture and WallerSutton2000, brings the 5-year-old New York company’s total funding to $15 million.

Marketers such as AOL, American Express and Continental Airlines use Poindexter’s behavioral-targeting technology in their online marketing.

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