Blog Post

Digital Music As Banking Incentive

In case you had any doubts on where digital music downloads are moving (increasingly as promotional rewards…case in point, the Teen Vogue promo I mentioned earlier), here’s another one: If you open a Citibank online bank account with $500 or more, you get 100 complimentary downloads. Citibank has tied up with Musicmatch for this promo…

(Just like airline seats, a few suckers will pay full boat retail just so everyone can establish the “value” of music).

Related:

Why Music Will Be Bundled

Online Music’s Harmonies Elsewhere