Maxim Signs Global Content Partnership With Vodafone

(via Adverblog) This is among the first magazine cross-country deals I’ve heard of, in this sector: Maxim magazine has signed a licensing deal with Vodafone that will see it provide the mobile giant with content across 30 countries worldwide.

The deal follows from the success of the Maxim Mobile site, launched on Vodafone Live! last summer…

Now, in conjunction with Netherlands-based Mobile Media International, the service will be rolled out in 10 countries by the end of the year including France, Italy, Portugal, Spain, Australia and Sweden.

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