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Endemol UK has teamed up with premium messaging provider Opera Telecom to release the first soap opera to be played out over mobile phones, using MMS.
Due to launch later this month, FanTESStic charts the highs and lows of Tess, a Dutch DJ who has lost her memory and belongings while working in Ibiza.
Endemol said it is looking beyond FanTESStic at other MMS and mobile video projects to launch in the UK market.