UK TV Producers Look To Sidestep Mobile Content Portals

It is happenning in the mobile music industry…and now it is beginning to happen in the TV community. In UK, Who Wants To Be A Millionaire? and Big Brother are likely to be among the first TV brands to launch Java mobile content portals enabling consumers to interact without going through an operator portal.
The BBC has already experimented with Java, with a playalong download for TV show “Come and Have a Go“…It’s now looking at how Java can help it to rely less on portals.

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