MTV Launches Mobile Music Venture in Australia

Australian telco and mobile operator Optus has tied up with MTV to launch MTV Mobile, claimed to be Australia’s first fully integrated mobile and web music portal. MTV Networks Australia will provide original content, including preview length music video clips, reviews, gig guides and music charts, to the existing entertainment suite on the Optus Zoo WAP service.
Customers can choose from over 150,000 full-length music tracks to download, using their Optus pre or post-paid account.

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