Purple Pitch

(registration required) A nice profile of Purple Ace, the Singapore-based constituent of the Siemens Mobile Acceleration unit (SMAC invested 1.8 million Euros in the company). The company has built a platform that enables users to share content, using the customer base as a personalised super-distribution network. If a user likes a certain piece of content, they can recommend it to a friend, who can then buy it as well.
Separately, the firm has developed a data-mining tool that tracks exactly who buys what content, upon whose recommendation they buy it, and whom else they recommend it to.
Related: Siemens Invests in Mobile Content Storage and Sharing Startup

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