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3 UK is experiencing strong uptake of its football news and video clips service since the start of the new Premier League season. On the first day of the football premiership earlier this month, 3 experienced 400,000 downloads for its Premiership Football score updates and video match highlights, the equivalent of one-in-three of its 1.2 million customer base making a football-related download.
FT.com: Bob Fuller, chief executive of Three, said football, music and games were its three most popular data services. In September it will launch a premium video messaging service.
The mobile operator is also investigating launching a traffic update service to stream live feeds of traffic hotspots direct to users’ colour screens.