Online Biz Publishers Adopt TV-Like Ads

In a move that will bring TV commercial-like advertising to the online business publishers, Unicast has announced deals with four top business news publishers to utilize its so-called Video Commercials as part of their online ad offerings.

The publishers, which represent both business-to-consumer, as well as B-to-B markets, include BusinessWeek Online, Fox News, Investopedia and Reuters.com.

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