“We’re a bit concerned that the growth expectations for search may be unrealistic and that if that is indeed the case, Wall Street may overreact and beat back the whole sector. But we continue to differentiate search – which is really a tactic for finding in-market customers – from display advertising, which is a means to convey your brand image.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post