Influence This Ad

The sell-side online ad meme continues….

Jeff Jarvis elaborates on it: “It gives the advertiser, the publisher, and the reader all more control — taking control away from a blind network such as Google. Most important: It makes advertising relevant again.”

What do I think? Well, I’m borderline on this one. I still believe actual humans selling advertising is the best way to go, especially if you’re thinking of scaling…

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