Missed this one earlier…trade media company Penton is hoping online will save the troubled company. The appointment of a new VP-e-media strategy is a step in that direction.
Overall, Penton had e-media revenue of $13.9 million in 2003, which was 6.7% of the company’s total revenue. For year-to-date 2004…Penton was growing its interactive revenues by 30% to 34% over the same period in 2003. Through June, the company’s Internet revenues accounted for 8.8% of total revenue.
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