An article which hits it dot on: “Real is waging a grassroots battle where there is no grass. Apple is not Microsoft. There is no sense of outrage among consumers. While it’s tempting to cast Steve Jobs as a scheming, egomaniacal villain, the fact is that most people love Apple and its hip products. And shameless price cutting, even if it’s just a short-term sales promotion, feels like the last refuge of a failed marketing strategy. It does nothing to enhance the company’s prickly brand image, something that Real needs to improve as digital music gradually moves into the mainstream.”
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