A complimentary white paper from eMarketer and WSJ Online…eMarketer projects that by the end of next year, behavioral targeting will reach $934 million and will account for 8.3% of all online advertising spending — that’s compared to $627 million and 6.9% projected for this year.
The paper looks at how behavioral targeting works, the relationship between search and behavioral targeting, and the challenges associated with making it effective.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post