Two related conversations are going on about ad models and its relevance to publishers and bloggers:
– The first one is a theory by John Battelle, where he proposes a modified affiliate version, accounting for influence etc (focused mainly on bloggers)…read the ensuing debate as well. Very interesting…
– The other one is a post by Russ Perkins of InfoCommerce Group, where he maintains that contextual advertising is the low-hanging fruit and is harmful to the publishers in the long run…”Contextual advertising may in fact be clever and beneficial if most of your revenue doesn’t come from advertising. But if you generate the bulk of your revenue from advertising, you need to be afraid — very afraid — of contextual advertising.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post